SMEI Minnesota Roundtable

With each year, there are multiple new techniques being used in the hopes of acquiring new customers. Companies are spending money to drive top-line growth in hopes the payoff will have customer lifetime value. The harsh reality is it costs 5-20 times more to acquire a customer than to retain one. Once we have our customers how do we take care of them? In this Roundtable, Maureen will facilitate a discussion on the most effective ways for an organization to talk about how we are responsible for the customer. Every company should understand the critical elements in decision-making, learning, and judgment to support retention.