New Opportunities for Marketing to Women

On June 28, Dori Molitor, CEO of WomanWise, the insight consulting firm that commissioned this latest study will present American Dream Study Reveals New Opportunities for Marketing to Women. Molitor will share the seven key insights, and discuss what they mean for business and marketers. She will also give examples of how some leading brands have recognized the changing values, and what they are doing to create a deeper, more meaningful connection with women consumers. Women today believe that business has an obligation to bring about social change.

Some topics to be included in Molitor’s presentation include:

• How is social media affecting women’s influence over corporate America?
• What has become most women’s number one priority?
• What is the opportunity for brands today given women’s recalibration of the American Dream?