How to Make Your Product a Celebrity in the News & Give it Legs

Become a media star and make your celebrity status last! Traditional advertising is struggling with sagging revenues. Are you having a harder time reaching clients through advertising? Traditional PR can be so confusing. What does it take to get reporters, producers and editors to do a story about your product? Discover an underutilized channel of promotion: Publicity as Advertising. Learn how to harness the most powerful sales tool on the planet. Why is it untapped? Why is publicity the best way to advertise? What are some of the tools needed for a successful publicity campaign? During this seminar, we will discuss: Why publicity is often more effective than advertising Why you should view reporters and producers as an inexpensive extension of your national sales force The importance of customizing your approach How to routinely extend the reach of each media placement The best types of content to post to post to your blog, Facebook and Twitter Do you need a Google+ account? What is content syndication and what's the best way to start using it?
7:30 am Registration & Networking
8:00 - 9:30 am Presentation