Creating a Social Media Plan

Social media plays a large role in content syndication, and it is growing faster than any promotional channel ever has. The social media platforms such as Facebook, Twitter, LinkedIn, and YouTube are becoming benchmarks in marketing efforts much like websites and email have in the past.

More important than the tactics and promotional channels that carry your messages is the strategy behind the messages themselves.  When things get cloudy, we like to focus on the things that remain consistent.  It comes down to what you do, who you serve and how you connect with them.  It is important to define your messages, target market and goals.

Key takeaways:
•    Setting goals for your social media campaign that reflect your company
•    Establish which social media tools are right for you
•    Rules of Engagement – the who, what, where and how of social media posting
•    Content distribution tips and tricks
•    How to measure your social media ROI in terms that make sense