Rethinking Networking

Stop thinking about networking as a lead exchange.

Business networking is more than exchanging leads. Networking is the process of building and nurturing relationships with others for mutual benefit and support. This is a vital aspect of establishing yourself as a go-to businessperson in your community. Here are some key strategies to effectively build your personal and professional network.

Set clear networking goals: Define what you want to achieve. It could be finding potential clients, partners, suppliers, employees, mentors and/or friends. Having specific goals will help you focus your efforts and measure your success.

Have a clear message: Start with a concise elevator message that clearly communicates your business and its value. Ensure that you can clearly articulate what sets you and your business apart from others. This will make it easier for others to understand and remember what you do.

Get out there and have fun: Networking in person is the most powerful way to build a connection, so attending events will provide excellent opportunities to meet potential partners, customers and influencers that can grow your network. Go into networking opportunities with an upbeat attitude. Your energy will impact how you connect with others and how they remember you.

Build genuine relationships: Impactful networking is about building trust and rapport. Focus on establishing genuine connections with the people you meet. Invest time in getting to know them and their business. Actively listen, ask meaningful questions, and offer help or support whenever possible. Remember, networking is a two-way street, and establishing mutually beneficial relationships takes time and effort.

Remember that building a strong network and generating referrals takes time and effort. Your energy is contagious so be patient, be positive and be consistent. If you invest in nurturing your relationships and providing value to others, you’ll start to see the fruits of your labor.

Four pro-tips specifically for networking in the Burnsville Chamber:

1. Attend Chamber events when you can: You don’t have to be at every event to build relationships. Whether it is once per month or once per quarter, you can get to know other Chamber members in a meaningful way.
2. Be Prepared: Always have your business card, elevator pitch and a genuine interest in other members.
3. Volunteer: Join a committee, task force or project that interests you. This is a great way to connect with other members with similar interests.
4. Follow-up: The best way to build and nurture relationships is to stay connected. Whether that is inviting someone for coffee, shooting an email or making a call, the personal touch goes a long way in our high-tech world.

Remember that Chamber staff is always available to help you make sure you find your best networking strategy in the Chamber. Not a member yet? We would love to get to know you and help you connect.

Contact us at chamber@burnsvillechamber.com or 952.435.6000.