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BEGIN:VEVENT
DTSTART:20150224T180000Z
DTEND:20150224T193000Z
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SUMMARY:Crafting a Standout Social Media Strategy
DESCRIPTION:The tool set for communicating with your customers has changed for the better. Social media plays a large role in customer service\, sales\, and marketing\, and it is growing faster than any promotional channel ever has in the past. This growth has created a need for businesses to connect and align their blogs\, sales funnels and email marketing efforts to their Facebook\, Twitter\, LinkedIn and YouTube accounts.\n\n\n\nIt is important to define your messages\, target market and goals\; however\, more important than the tactics and promotional channels that carry your messages is the strategy behind the messages. When information gets cloudy\, people tend to focus on things that remain consistent\, the consistency with what you do\, who you serve\, and how you connect with them.\n\n\n\nKey Takeaways:\n\nEstablish which social media tools are right for you\n\nTips for controlling your messages while expanding your team\n\nHow to incorporate a content schedule while allowing for spontaneous creativity\n\nContent distribution tips and tricks Incorporating\n\nSearch Engine Optimization (SEO) to target new customers with your content Setting goals that reflect your company and have the ability to track them\n\n\n\nYou will learn:\n\nHow to position yourself as the expert in your niche\n\nHow to control your message consistency\n\nHow you can control social media through positive messaging\n\nHow to use technology to your advantage when pushing out your messages How to measure your social media ROI in terms that make sense\n\n\n\n11:30 - 12:00 Registration/Networking\n\n12:00 - 1:30 Presentation
X-ALT-DESC;FMTTYPE=text/html:The tool set for communicating with your customers has changed for the better. Social media plays a large role in customer service\, sales\, and marketing\, and it is growing faster than any promotional channel ever has in the past. This growth has created a need for businesses to connect and align their blogs\, sales funnels and email marketing efforts to their Facebook\, Twitter\, LinkedIn and YouTube accounts.<br />\n<br />\nIt is important to define your messages\, target market and goals\; however\, more important than the tactics and promotional channels that carry your messages is the strategy behind the messages. When information gets cloudy\, people tend to focus on things that remain consistent\, the consistency with what you do\, who you serve\, and how you connect with them.<br />\n<br />\nKey Takeaways:<br />\nEstablish which social media tools are right for you<br />\nTips for controlling your messages while expanding your team<br />\nHow to incorporate a content schedule while allowing for spontaneous creativity<br />\nContent distribution tips and tricks Incorporating<br />\nSearch Engine Optimization (SEO) to target new customers with your content Setting goals that reflect your company and have the ability to track them<br />\n<br />\nYou will learn:<br />\nHow to position yourself as the expert in your niche<br />\nHow to control your message consistency<br />\nHow you can control social media through positive messaging<br />\nHow to use technology to your advantage when pushing out your messages How to measure your social media ROI in terms that make sense<br />\n<br />\n11:30 - 12:00 Registration/Networking<br />\n12:00 - 1:30 Presentation<br />\n<br />\n&nbsp\;
LOCATION:Checkerboard Strategic Web Development 350 W. Burnsville Parkway\, Suite 350 Burnsville\, MN 55337
UID:e.411.666874
SEQUENCE:3
DTSTAMP:20260424T225621Z
URL:https://members.burnsvillechamber.com/events/details/crafting-a-standout-social-media-strategy-02-24-2015-666874
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